Bachelor of Mass Communication (Honours) - Public Relations


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Bachelor of Mass Communication (Honours) - Public Relations

Bachelor of Mass Communication (Honours) - Public Relations

Course Fee

MVR 5,150 per month x 36 months

Awarding Body
Taylor's University
January / May / September
3 Years
Level 7
Face-to-Face / Blended Learning

Programme Details


The programme aims to prepare students for work in the public relations field in consultancy firms or corporations. Students will be honed in the basic required skills of reading, researching and writing intelligently. The case-based approach intends to prepare public relations practitioners that need to be versatile in the acquiring of information and working with different groups of people. Students will work with state-of-the-art equipment and software to become proficient in new technologies employed in the field now and in the future. With strategic thinking and critical analyses being emphasised throughout the programme along with ongoing exposure and interaction with professionals, the programme aims at preparing students for a smooth transition into the workplace, providing real-world solutions for clients, and thereby ensuring their employability in firms and corporate settings. 

The programme specialisation in Public Relations in this degree programme provides students with in-depth knowledge of public relations and event management and all aspects of planning and promotion, especially in the digital age. 

This programme aims to produce communication strategists who are able to elevate the image and competitive edge of an organisation through well-integrated PR plans and event campaigns. Students are encouraged to challenge viewpoints, explore creative ideas and concepts, and examine issues from many different perspectives.

General Entry Criteria

  • A-Level E (3 subjects) Requires a credit in O-Level English – including Higher Secondary School Certificates (HSC) OR

  • Pass Certificate 4 / Advanced Certificate in relevant field (requires a Credit in O-Level English)

Core Modules

Year 1

Semester 1

  1. Introduction to Mass Communication

  2. Visual Communication

  3. Intercultural Communication

  4. Communication Theory

  5. Life Skills for Success & Well-Being

  6. Millennials in Asia: Team Dynamics and Relationship Management

Semester 2

  1. Innovative Media

  2. Media Writing

  3. Research Methods

  4. Interactive Media

  5. Social Innovation Project

Semester 2.5

  1. New Media and Society

  2. Penghayatan Etika dan Peradaban (Local) / Bahasa Melayu Komunikasi 2 (International)

YEar 2Semester 3

  1. Public Relations Principles

  2. Promotional Writing

  3. Publicity and Media Relations

  4. Chinese Language 1

  5. Chinese Language 2

Semester 4

  1. Crisis Management

  2. Organisational Communication

  3. French - Basic

  4. Food Media

  5. Social Media for Events

Semester 4.5

  1. Falsafah dan Isu Semasa

  2. Any Specialisation Module From Another Specialisation

Year 3

Semester 5

  1. Media Law & Ethics

  2. Research Project

  3. International Public Relations

  4. FINAL PROJECT - Public Relations Events Consultancy / Public Relations Consultancy

Semester 6

  1. Internship

Course Fee: MVR 5,150 per month x 36 months
(MVR 3,650 per month under the government free degree scheme)

Upon successful completion of this programme participants will be able to;

  • Demonstrate professional competence in terms of theories, concepts and practices in the field of media and communication.

  • Create a variety of media and communication strategies and campaigns across diverse cultural, political and economic situations.

  • Deliver effective creative media and communication concepts and strategies through visual, verbal or written presentation methods that are relevant to different types of projects.

  • Produce transferable visual, written and verbal skills and adaptive and resilient behaviour required for competent professional communication in the media and communication sector

  • Self-regulate emotions through skillful management of one’s personal goals, intentions, responses and behaviour while complying with the professional standards of moral, ethical and legal conduct in the media and communication practice.

  • Establish collaborations that foster positive relationships through impactful communication programmes and collaterals for a variety of markets in diverse cultural, political and economic situations.

  • Display entrepreneurial resourcefulness and prudence in assuming risk through the strategic development of media content to address real-world problems.

  • Show evidence of cultural awareness, social responsibilities, and ethical values within the global media and communication sectors.

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