Bachelor of Mass Communication (Honours) - Advertising and Brand Management


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Bachelor of Mass Communication (Honours) - Advertising and Brand Management

Bachelor of Mass Communication (Honours) - Advertising and Brand Management

Course Fee

MVR 5,150 per month x 36 months

Awarding Body
Taylor's University
January / May / September
3 Years
Level 7
Face-to-Face / Blended Learning

Programme Details


The programme aims to prepare students for work in the public relations field in consultancy firms or corporations. Students will be honed in the basic required skills of reading, researching and writing intelligently. The case-based approach intends to prepare public relations practitioners that need to be versatile in the acquiring of information and working with different groups of people. Students will work with state-of-the-art equipment and software to become proficient in new technologies employed in the field now and in the future. With strategic thinking and critical analyses being emphasised throughout the programme along with ongoing exposure and interaction with professionals, the programme aims at preparing students for a smooth transition into the workplace, providing real-world solutions for clients, and thereby ensuring their employability in firms and corporate settings.

Advertising and Brand Management specialisation in this degree programme are taught advertising creative strategy and brand management to fulfil the market demand which has become more challenging over the years. The programme is designed to equip students with skills, techniques as well as theoretical knowledge of creating, designing and strategically thinking of real-world solutions for challenges of advertising and creating visibility for organizations and their brands. Students will be exposed to hands-on training with state-of-the-art, industry-relevant equipment and software where they will be trained in both the creative and managerial aspects of the advertising industry.

General Entry Criteria

  • A-Level E (3 subjects) Requires a credit in O-Level English – including Higher Secondary School Certificates (HSC) OR

  • Pass Certificate 4 / Advanced Certificate in relevant field (requires a Credit in O-Level English)

Core Modules

Year 1

Semester 1

  1. Introduction to Mass Communication

  2. Visual Communication

  3. Intercultural Communication

  4. Communication Theory

  5. Life Skills for Success & Well-Being

  6. Millennials in Asia: Team Dynamics and Relationship Management

Semester 2 

  1. Innovative Media

  2. Media Writing

  3. Research Methods

  4. Interactive Media

  5. Social Innovation Project

Semester 2.5

  1. New Media and Society

  2. Penghayatan Etika dan Peradaban (Local) / Bahasa Melayu Komunikasi 2 (International)

Year 2

Semester 3 

  1. Advertising Fundamentals

  2. Strategic Copywriting

  3. Brand Management

  4. Chinese Language 1

  5. Chinese Language 2

Semester 4 

  1. Creative Design for Advertising

  2. Corporate Identity and Branding Design

  3. French - Basic

  4. Food Media

  5. Social Media for Events

Semester 4.5

  1. Falsafah dan Isu Semasa

  1. Any specialisation module from another specialisation

Year 3

Semester 5

  1. Media Law & Ethics

  2. Research Project

  3. Media Planning and Analysis

  4. Final project - Advertising and Brand Management Collaborative Project

Semester 6

  1. Internship

Course Fee: MVR 5,150 per month x 36 months
(MVR 3,650 per month under the government free degree scheme)

Upon successful completion of this programme participants will be able to;

  • Demonstrate professional competence in terms of theories, concepts and practices in the field of media and communication.

  • Create a variety of media and communication strategies and campaigns across diverse cultural, political and economic situations.

  • Deliver effective creative media and communication concepts and strategies through visual, verbal or written presentation methods that are relevant to different types of projects.

  • Produce transferable visual, written and verbal skills and adaptive and resilient behaviour required for competent professional communication in the media and communication sector

  • Self-regulate emotions through skillful management of one’s personal goals, intentions, responses and behaviour while complying with the professional standards of moral, ethical and legal conduct in the media and communication practice.

  • Establish collaborations that foster positive relationships through impactful communication programmes and collaterals for a variety of markets in diverse cultural, political and economic situations.

  • Display entrepreneurial resourcefulness and prudence in assuming risk through the strategic development of media content to address real-world problems.

  • Show evidence of cultural awareness, social responsibilities, and ethical values within the global media and communication sectors.

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