BA (Hons) Business Management with Marketing

Key Facts
COURSE CODEBABMM
COURSE DURATION3 Years
COURSE TYPEUndergraduate programmes
MNQF LEVEL7
ACADEMIC LEVELBA (Hons)
LEARNING MODEFull Time
ENTRY REQUIREMENTS

Entry Criteria

2 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above)

OR

Attainment of a Level 4 qualification in a related field

OR

Attainment of Level 4 Foundation Study Programme approved for the specific Diploma programme.

COURSE OVERVIEW

· Intake: January / May / September

· Course Fee: MVR 4,450 per month (MVR 2,608 per month under the government free degree scheme)

STRUCTURE

YEAR 1

1. Introduction to Management

2. Economics for Events and Marketing

3. Understanding Business and Financial Information (Marketing, Events and Tourism

4. Understanding the Principles of Marketing for Marketing and Events

5. Business Decision Making for Marketing and Events

6. Enterprise and Entrepreneurship

7. Business Marketing in Society

8. Understanding Organisations And People (Marketing, Events and Tourism)

Award Diploma in Business Management

YEAR 2

1. Managing People

2. Management Skills for Marketing and Events Or

3. Practical Digital Skills

4. Research Methods for Marketing and Events

5. Applied Marketing Practice

6. Introductory Research Project (Marketing and Events)

7. Financial Aspects for Marketing, Events & Tourism

8. Service Operations

9. Integrated Marketing Communications

YEAR 3

1. Critical Business Enquiry Project

2. Enterprise Project

3. Applied Business Project

4. Business Project

5. Strategic Management (Marketing, Events and Tourism)

6. Managing Organisational Change

7. Integrated Business Management Simulation

 

Any three electives from the following [subject to availability]

 

1. Marketing Services

2. Digital Marketing Communication

3. Big Data for Marketing

4. Global Marketing Management

5. Retail Marketing and Management

6. Brand Management

7. Public Relations

8. Events and Festivals Management

9. Digital Marketing Strategy

10. Managing Tourism Experiences

 

FACULTY / CENTREFaculty of Business Management (FBM)
AWARDING BODYThe University of the West of England
PROGRAM DESCRIPTION

The BA (Hons) Business Management with Marketing programme offers students a current and integrated business education covering the main disciplines and operational areas of business as well as marketing. The BA (Hons) Business Management with Marketing programme has been designed to combine a comprehensive business education with the opportunity to specialize in the field of marketing. The Business with Marketing degree offers a chance to study both business and specialist marketing modules covering a wide range of perspectives, principles, practices and contemporary issues.

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