Bachelor of Arts (Hons) Business Management with Marketing

The BA (Hons) Business Management with Marketing offers students a current and integrated business education covering the main disciplines and operational areas of business as well as marketing. The B.A. (Honours) Business Management with Marketing has been designed to combine a comprehensive business education with the opportunity to specialise in the field of Marketing. The Business with Marketing degree offers a chance to study both business and specialist marketing modules covering a wide range of perspectives, principles, practices and contemporary issues.

As the programme progresses, learning and skills developed through the study of business modules are applied to a wide range of Marketing issues. Students also have the opportunity to specialise and focus on a variety of aspects of Marketing issues and debates though their specialist pathway. By the final year, students are equipped through both their first two years of study (further enhanced by the opportunity to complete a work placement) to undertake both integrative and specialist subjects, and to complete an independent research-based piece of work in their specialist pathway, marketing. The philosophy of the programme is underpinned by a commitment to developing students as independent autonomous learners. One of the award's attractions is that students are able to specialise in marketing within a broad-based business degree. This provides them with flexibility of opportunity on successful completion of their degree to either pursue a career in marketing or to use their in-depth knowledge of marketing within a broader business field.

This Programme aims to enable students to:

  1. Study organisations, their management and the changing external environments in which they operate.
  2. Identify and analyse business problems, and evaluate alternative solutions.
  3. Study, analyse and critique complex theoretical debates, and apply to both work-based experience and case studies.
  4. Study specialist Marketing modules covering the wide range of perspectives, principles, practices and contemporary issues that are contained in the real world of Marketing at the workplace.
  5. Prepare for a career in business and management, within or outside the field of Marketing.
  6. Provide an opportunity to experience and reflect on work-based learning.
  7. Contribute to society at large by enhancing life-long learning skills and personal development.

The BA (Hons) Business Management with Marketing award has been specifically designed to combine a comprehensive business education with the opportunity to specialise in the field of Marketing. Over the course of their programme of study, students accrue a knowledge base, a range of skills and the intellectual and critical capability to analyse a business environment and respond to the challenges and opportunities with a range of appropriate business-based marketing strategies. Successful graduates are likely to find employment in a range of business management or marketing management roles.


Entry Requirement:

  • 2 passes E or above at GCE A'Level & 3 passes C or above at GCE O'Level / SSC ; OR

  • Diploma in a relevant field & 2 passes C or above at GCE O'Level / SSC ; OR

  • Relevant Foundation (Villa College)

Course Fee: MVR 3950 per installment x 6

Total Number of Semesters: 6

MNQF Level: Level 7

Certificate Awarding Body: University of the West of England


Programme Structure


Year 1

  • Meeting the Management Challenge
  • Understanding Business and Financial Information
  • Understanding the Business and Economic Environment
  • Engaging in Critical Business Enquiry
  • Understanding Organisations and People
  • Understanding the Principles of Marketing


Year 2

  • Managing People (Marketing, Events and Tourism)
  • Financial Aspects of Marketing, Events and Tourism
  • Applied Marketing Practice
  • Managing Business Processes (Marketing, Events and Tourism)
  • Methods of Enquiry (Marketing, Events and Tourism)
  • Integrated Marketing Communications


Year 3

  • Strategic Management (Marketing, Events and Tourism)
  • Managing Organisational and Individual Change (Marketing, Events and Tourism)
  • Marketing Services

Any two electives from the following (each module is 15 credits):

  • Interactive and Digital Marketing
  • Brand Management
  • Public Relations
  • Events and Festivals Management


Choose ONE project from below:

  • Work-based Enquiry Project OR
  • Critical Business Enquiry Project OR
  • Enterprise Project OR
  • Applied Business Project OR
  • Business Project